Tuesday, June 3, 2008

Designer Profile - DavisEyes

Designer Justine Davis started her foray into fashion in Perth, Western Australia. She soon became an award-winning student then jetted off to London and straight into work with vibrant London Fashion Week and its‘ colourful designers.

DavisEyes debut collection in The Source at Australian Fashion Week April 06 was met with rave reviews from agents and boutiques in Australia, New Zealand, UK, Japan, Lebanon and Europe. The label was immediately recognised internationally as an exciting creative force in Australia.

The designer was promptly invited to hit the catwalk at Australian Fashion Week, followed soon after by an exclusive Australian Designer showcase in Shanghai. In early 07 DavisEyes was chosen for a major show as the Exclusive Australian Designer at Marina Square Singapore Fashion Festival.

DavisEyes has been featured on the covers of cool mags we love – ‘Cream’ a cooler blend of pop culture, and more recently fab high fashion hair mag ‘Culture’.
The brand’s appeal lies in the luxurious ‘punk glam’ emotion, a beautiful colour and texture rich rebellion playing contrast in the ‘into eveningwear’ market, taking you from the street to the red carpet.